In product management, we’re often told to talk to users. Doing so can be intimidating and scary if we’ve never done it before. The elusive “User Interview” can bring up a lot of emotion, both for the interviewer and the interviewee, and also for the stakeholders who are depending on the team to help ship a new product to market.
At my current company, Globant, I’ve created a curriculum and workshop series to help clients and internal team members learn a different way of approaching product development. To get the word out, we created a four-part webinar series to illustrate what you might learn in the workshops. The second one, Making the Most of User Interviews provides some actionable tips for folks in product development to get started talking to their users today.