In product management, we often get presented with solutions:
Sally wants to take a picture.
John needs to call a cab.
Unfortunately, simply building these solutions means we sometimes miss relieving real pain for our users.
At my current company, Globant, I’ve created a curriculum and workshop series to help clients and internal team members learn a different way of approaching product development. To get the word out, we created a four-part webinar series to illustrate what you might learn in the workshops. The first one, Hey, What’s Your Problem? discusses ways to approach product development by focusing on user problems.