Tracking metrics is easy. Add a Google Analytics snippet and you’ll get visits, time on page, and bounce rate within hours. The question is, what changes will you make to your product when you know that information? Making data-driven decisions is all the rage, and it matters what data you look at to help you make those decisions.
At my current company, Globant, I’ve created a curriculum and have been leading a webinar series to help product managers and others on the team focus on doing work that helps them solve customer problems and validate that they have solved them. In this installment, Metrics That Matter, we discuss the difference between vanity and actionable metrics and how to get to actionable metrics that help you move your product forward.